Lead generation - Trustmary

WordPress is the most popular open-source content management system, allowing users to build and host websites.

With over 43% of websites using WordPress in 2024 to host their online stores, it’s no surprise that there are plenty of e-commerce plugins on the market to enhance your platform experience.

For marketers, driving traffic to a WordPress website can be a challenge due to the evolving digital landscape, intense competition, and the need for high-quality, engaging content to rank above competitors.

And in all this, collecting the leads manually can be tiresome and prevent you from focusing on more important aspects of growing your digital presence.

Enter WordPress lead generation plugins. These tools make lead generation incredibly simple, making it effortless to generate and collect quality leads.

In this article, we’ll discuss the best lead-generation plugins on the market and teach you how to maximize your WordPress platform to turn visitors into promising customers.

WordPress For E-commerce

WordPress is a versatile platform with many features and plugins, that enable brands to create personalized and engaging experiences for their audiences.

WordPress offers a brilliant range of e-commerce options, from one-click payments to a fully functional e-commerce store, ready to be used by your target audience. A staging environment can also be set up to ensure smooth testing and updates without affecting the live store.

WordPress powers over 70 million ecommerce stores in 2024, so it’s a popular option to choose from when building a store online.

This said, for a WordPress store that operates at full capacity, businesses must also invest in a WordPress host, to ensure that their online store stays live during peak browsing periods. With various WordPress hosting options to choose from, businesses can customize their hosting plans for site scalability, increased traffic bandwidth, and all levels of cybersecurity.

Once your WordPress site is up and running, you’re ready to start adding plugins. Let’s have a closer look at some of the best on the market for improved lead generation in 2025.

1. Trustmary

Besides good copy and attractive visuals, a website needs compelling social proof to convert visitors into leads and customers. However, collecting and showcasing social proof is a task that is often assigned to no one, and everyone, at the same time.

Trustmary is a tool that solves this problem. Collect social proof automatically from your clients, and display your existing and new reviews on your WordPress site with beautiful and branded widgets.

No more unnecessary website update projects for the sake of fresh reviews. Just add the widget code once and set reviews to update automatically.

Capture leads with lead generation widgets (popups, forms, chatbots, CTA widgets) loaded with your most effective customer reviews.

Key Features:

Lead generation: Forms, popups, chatbots, and CTAs supercharged with social proof.
Collect reviews automatically: Get powerful social proof that builds trust.
Showcase testimonials and reviews: Increases the conversion rate on your website by 20% on average.

Pricing: From a free plan to custom options with personal support. View pricing here.

2. FunnelForms

FunnelForms is among the top-rated multi-step form builder tools designed to help businesses and marketers generate high-quality leads on WordPress websites. A key technique this plugin uses for enhancing lead generation is offering a targeted question sequence that engages and qualifies potential leads.

Here’s how FunnelForms offers targeted question sequences on your WordPress website:

It uses branching logic to personalize questions based on previous interactions with users. This helps filter the high-quality leads from weaker ones by ensuring that only relevant questions are asked.
The questions are personalized according to the user’s needs, interests, and behavior to create a unique experience for each user.
This plugin collects and analyzes data from the user responses in real-time, enabling it to provide valuable insights to businesses and marketers for immediate adjustments to the sequences. This data-driven approach is immensely helpful in fine-tuning lead generation and sales strategy and capturing only the most qualified leads.
It guides users through a structured question sequence that aligns with their interests and requirements. This helps businesses nurture leads efficiently, resulting in a smoother transition from attracting visitors to their conversion.

(Image Source: Funnel Forms)

Key Features

Demo Import: Allows users to import demos from a collection of demo forms.
Tool Integrations: Allows users to integrate with 5000+ tools and receive leads directly from CRMs or other integrated tools.
Autoresponder: Offers automatic email response to leads.
Conditional Logic: Uses conditional logic to help users build intelligent and interactive forms.
A/B Testing: Allows users to test different form versions to decide which configuration receives the best results.

Pricing: FunnelForms Business plan costs $46/month and is charged annually.

3. OptinMonster

A lead generation automation plugin by Awesome Motive, OptinMonster helps WordPress websites generate quality leads and drive conversions. Currently, 502,089 live websites use OptinMonster, with an additional 1,050,574 sites having used it in the past. Businesses use it to boost sales, grow their email subscriber lists, and expand their audience reach. The primary selling point of OptinMonster is that it prevents website abandonment and turns the fleeing visitors into subscribers.

OptinMonster empowers lead generation and conversion by using lead capture templates and a targeting and segmentation engine to target audiences at specific times.

It uses targeting and segmentation engines for precise audience targeting by selecting and analyzing visitor data, including user behavior, website interactions, and demographics. This enables businesses to create specific audience groups and show customized campaigns at the best times.

(Image Source: Optinmonster)

Key Features

Referrer Detector: Allows users to create targeted marketing campaigns for visitors who come through different referrals.
Page-level Targeting: Allows behavior personalization to design marketing campaigns that are page-specific.
Smart Tags: Enables users to capture the attention of site abandoners by sending personalized and exclusive messages and deals.

Pricing: The basic plan is $8/month, Plus is $20/month, Pro is $29/month, and Growth is $49/month. These plans are billed annually and offer substantial features depending on your business mode.

4. HubSpot WordPress Plugin

It’s a powerful lead-generation marketing tool with free CRM software. This tool offers various features, such as chatbots, live chats, popups, forms, and email marketing, which can help you build a strong email list and enhance your inbound marketing strategy. HubSpot WordPress Plugins can customize your brand’s forms to match your audience persona, making capturing leads effortless. Furthermore, you can also automate your email marketing and send out automated, personalized responses based on their CRM-powered audience information.

(Image Source: Hubspot)

Key Features

Drag and Drop Builder: Enable users to create intuitive popups and lead generation forms.
Easy Segmentation: Built-in CRM lets you segment your leads with any data type.
Email Marketing: Set up automated email sequences and attract leads using HubSpot email builder.
Page-Level Targeting: Customize your lead generation forms to match specific content on your website.
Live Chat: Leverage Chabot’s conversational feature to attract leads.

Pricing: The basic version is free for small businesses. Pro plans start from $15/month.

5. Convert Pro

Convert Pro offers an advanced targeting feature for WordPress users to capture leads through popups and forms at the most opportune moment. You can easily target your audience based on location, behavior, and referral source. Additionally, you can conduct A/B tests to identify the most effective message for your visitors. The plugin also includes automated sync features, allowing you to send follow-up emails to your captured leads effortlessly.

(Image Source: Convert Pro)

Key Features

Seamless Integration: Easily integrated with most common CRMs and email marketing providers like Mailchimp, HubSpot, Zapier, AWeber, etc.
Ready-to-Use Templates: Offer built-in conversion templates for its users, such as Buy Tickets, Shop Now, Apply Coupons, etc.
No Coding Required: Create attractive opt-in forms without writing any code.
Advanced Targeting: Enable users to nurture their leads using cookie control, page level, device detection, and referral detection.

Pricing: Their Paid plan starts from $99/year and is billed annually.

6. RafflePress

RafflePress is a popular giveaway plugin that enables website owners to expand their audiences through viral online contests, email opt-ins, new subscriptions, and purchases. It provides built-in templates to generate new leads easily. Moreover, RafflePress encourages visitors to increase their chances of winning by completing actions such as referring to a friend, joining their newsletter, following on social media, etc.

(Image Source: Rafflepress)

Key Features

Social Media Integration: Quickly grow your leads by enabling you to integrate your social media accounts.
Retargeting: Use email marketing to recapture users who have already entered your giveaways, increasing your sales chances.
Drag and Drop Builder: Easy-to-use interface to build your giveaways and landing pages.

Pricing: The Professional plans start from $39.50/year

7. WPForms

This is a popular lead generation plugin with an easy-to-use drag-and-drop feature. You can create contact forms, survey forms, eCommerce order forms, and more personalized forms based on your needs in just a few seconds. With over 1800+ ready-to-use templates, business owners can effortlessly grow their sales and improve their workflow.

(Image Source: WPForms)

Key Features

Instant notification feature: Respond to your leads’ questions quickly with their instant notification feature.
Easy integration: Connect your plugin with email marketing tools like AWeber, Constant Contact, etc.
Easy payment gateway: Collect payments from online orders or donations through easy payment routes like Stripe or PayPal.
Conditional Logic: Show or hide one or more form fields based on user response.

Pricing: Get their paid plan for just $49.50/year.

8. Sumo

This popular WordPress plugin lets you capture and build your email list. It features a variety of templates to create welcome mats, scroll boxes, opt-in forms, and much more. Its free version is ideal for small businesses looking to build their lead traffic and score some revenue. If you are looking for advanced features, you must upgrade to its paid plan. Want more? You can also communicate with your audience through their automated one-off and drip emails.

(Image Source: Sumo)

Key Features

Split Testing: Experiment with different content formats to send out in the newsletter and iterate your strategy based on those responses.
Social Media Integration: Connect your Facebook, Instagram, X, or YouTube account with
Visitor Targeting: Tailor your messaging based on user behavior, location, or referral source.

Pricing: They have a free plan, but you can upgrade it to enjoy advanced features for just $39/year.

9. AffiliateWP

The AffiliateWP plugin is one of the best lead-generation tools for WordPress. It is perfect for websites that boost sales and generate leads through affiliate marketing. This plugin simplifies the creation and management of affiliate programs on WordPress sites, aiding affiliates in promoting and selling items more effectively.

(Image Source: AffiliateWP)

Key Features

Solid Tracking Performance: Use in-depth monitoring and reporting features to keep tabs on affiliate performance.
Personalization Options: Use the affiliate program’s flexible settings to make it work for your business.
Automated signup for affiliates: Automated affiliate registration and approval procedures simplify the signup process.
Email Notifications: Customize email alerts to inform affiliates about important events and upgrades.
Financial Records for Payouts: Affiliate payouts can be easily managed and tracked with detailed payment records, guaranteeing accuracy and transparency.

Pricing: Your business can benefit from its free plan, but for more advanced features, subscribe to the Pro version for $149.50/year.

10. Kliken WooCommerce

Kliken WooCommerce is a robust marketing plugin for e-commerce companies designed to increase traffic, attract consumers, and drive sales. With Kliken’s one-click installation and setup procedure, you can quickly get your lead-generation efforts off the ground. Businesses can build and manage advertisements that target prospective consumers accurately with this plugin, which connects easily with key advertising networks like Instagram, Google, and Facebook.

WooCommerce Google Ads Marketing by Kliken

(Image Source: Kliken Woocommerce)

Key Features

Instant Setup: With a simple installation and setup procedure, your website will be up and running quickly.
Social Media Integration: Increase your exposure by easily coordinating your ad campaigns on all the major marketplaces.
Real-Time Remarketing: To re-engage users, use adverts specific to each user based on their activity on your site.
Auto-Optimized Product Feed: Improve the efficacy of your ads by automatically optimizing your feeds to highlight your items at all times.
Live Performance Reporting: Keep an eye on your campaigns with real-time analytics to see how they’re doing and make smart choices.

Pricing: Basic plan is free, but you can upgrade to the pro version for $20/month.

WordPress Lead Generation Plugins Features Comparison

The following table helps you identify which plugins offer essential features based on your business needs. This lets you quickly determine the best plugin to meet your lead generation needs.

Plugins	A/B testing	Email Marketing Integration	Social Sharing Retargeting	Call-to-Action Button	Drag-and-Drop Builder	Popular Integration	Multiple Field Types
FunnelForms	✅	✅	–	✅	✅	✅	✅
OptinMonster	✅	✅	✅	✅	✅	✅	–
HubSpot WordPress plugin	✅	✅	✅	✅	✅	✅	✅
Convert Pro	✅	✅	✅	✅	✅	✅	–
RafflePress	–	✅	✅	✅	✅	✅	–
WPForms	–	✅	–	✅	✅	✅	✅
Sumo	✅	✅	✅	✅	–	✅	–
AffiliateWP	–	✅	–	✅	–	✅	–
Kliken WooCommerce	–	–	–	✅	–	✅	–
Trustmary	✅	✅	–	✅	✅	✅	✅

Best Options for Your Lead Generation Needs

Here’s a table summarizing which plugin is best suited for specific needs:

Plugins	Best For
Trustmary	Boosting website conversions with social proof
FunnelForms	Simple and effective lead-capture forms
OptinMonster	Comprehensive lead generation and A/B testing
HubSpot WordPress plugin	Integrated marketing with CRM capabilities
Convert Pro	Advanced opt-in forms and popups
RafflePress	Running contests and giveaways
WPForms	User-friendly forms and surveys
Sumo	Versatile lead generation and social sharing
AffiliateWP	Managing affiliate programs
Kliken WooCommerce	eCommerce advertising and retargeting

Conclusion

WordPress is an evolving platform that powers millions of websites, accumulating a large following and generating revenue. Use plugins based on your business needs to reap the maximum benefits.

Generating leads effectively is crucial to staying ahead in a competitive industry. Choose the right plugin to drive growth. We’ve compiled a list of the top WordPress lead-generating plugins to save you time and effort. Discover the one that best suits your website’s needs and budget.